Terms of Service

Optimizing Matters/ Autoptimize.com Terms Of Service & Privacy


These terms of service and all communications with regards to our services and products is done solely in English.

NL: Deze servicevoorwaarden en alle communicatie in verband met onze diensten wordt in het Engels gevoerd. Door onze diensten of producten te gebruiken bevestigt U akkoord te gaan met het gebruik van Engels en onderstaande servicevoorwaarden te begrijpen en te aanvaarden.

FR: Ces conditions de service et toutes les communications concernant nos services sont réalisées en anglais. En utilisant nos services ou produits, vous reconnaissez et acceptez l’utilisation de l’anglais et comprenez et acceptez les conditions d’utilisation ci-dessous.

This website is operated by Optimizing Matters VOF (Frank Goossens). Throughout the site, the terms “we”, “us” and “our” refer to Optimizing Matters VOF (Frank Goossens). We offer this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or using our services and/ or purchasing products from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current site shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at our  sole discretion. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.


  • Autoptimize Pro is an add-on for Autoptimize, providing extra performance optimizations
  • Distribution is done through Freemius:
    • The Freemius TOS & privacy policy apply
    • Personal Customer (web site owner) data is stored there
    • All payment related matters (purchase/ renewal/ cancellation/ refunds …) are handled through Freemius
    • Optimizing Matters can not guarantee uptime/ availability of Freemius services
    • Freemius availablity can be monitored at https://status.freemius.com/.
  • Image optimization
    • Shortpixel TOS & privacy policy apply
    • No personal data is stored by Shortpixel
    • Usage is included in AO Pro pricing
    • There is no explicitly enforced hard limit for the amount CDN bandwidth used, but “fair usage” applies.
    • In case of excessive usage we may contact you to look into solutions which can include e.g. limiting usage by excluding resources, paying for additional CDN bandwidth or terminating the subscription.
    • Optimizing Matters can not guarantee uptime/ availability of Shortpixel services
    • Shortpixel availability can be monitored at https://status.shortpixel.com/
  • Critical CSS
    • Criticalcss.com TOS & privacy policy apply
    • No personal data stored by Criticalcss.com
    • Usage is included in AO Pro pricing
    • Optimizing Matters can not guarantee uptime/ availability of criticalcss.com services
    • criticalcss.com availability can be monitored at https://status.criticalcss.com/

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

Non-legal summary;

  • Our free open source software (WP YouTube Lyte, Async JavaScript, Autoptimize) does not collect/ store website owners or visitors personal information.
  • This site does not collect/ store visitor personal information.
  • If you use the contact form or leave a comment, the data entered will be saved on this server, but will not be shared with anyone and will not be used for commercial purposes. If at any point you want your data to be removed or corrected, simply contact us on the above-mentioned addresses.
  • Our premium software (Autoptimize Pro) integrates with:
    • Freemius requires you to register to handle purchase, licensing, renewals, updates and such. Upon installing you can configure if/ how Freemius can collect/ use your data. More info can be found in Freemius’ Terms of Service and Privacy Policy.
    • Shortpixel (Terms of Service, Privacy policy) for image optimization. You don’t have to register on their site and no customer data is shared with them.
    • criticalcss.com (Terms of Service) for critical CSS generating. You don’t have to register on their site and no customer data is shared with them.

Access to the information provided on the site or via the site can in principle be obtained without providing personal data such as name, address, email address, etc. However in order to provide additional services (requests for information), some personal information -especially contact information- is required. In this case, the information submitted will be treated in accordance with the Act of 8 December 1992 on the protection of privacy in relation to the processing of personal data.

In accordance to the Act of 8 December 1992 on the protection of privacy in relation to the processing of personal data, you have the right to access your personal data, to correct and to ask for the destruction of your personal data by Optimizing Matters at any time. The personal data obtained through this website may be processed for such purposes as business prospecting or promotion by Optimizing Matters. You have the right to object to the use of these data for the marketing purposes mentioned above and can do so by contacting us via email.

To better tailor the site to its use and to optimize technical management, there may occasionally be made use of “cookies.” Most “cookies” only remain active for the duration of a session or visit. The user can set his browser in this way that he is warned whenever a “cookie” is created, or to avoid their registration. Optimizing Matters does not control the use of cookies by third parties, e.g. by advertisers, nor the cookies arising from the use of parts of the site. If the user does not wish cookies to be stored in his computer he can use that option in his browser. Disabling cookies may, however, in some cases prevent or hamper access to certain parts of the site.

Questions about the the use of your personal information or more generically about these terms of Service should be sent to us via e-mail or via postal mail.

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

We do not guarantee, represent or warrant that your use of our services or products will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the services or products will be accurate or reliable.

You agree that from time to time we may remove the services or products for indefinite periods of time or cancel the services or products at any time, without notice to you.

You expressly agree that your use of, or inability to use, the services or products is at your sole risk. All the products and services are provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Optimizing Matters, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


You are fully protected by our Money Back Guarantee. If within 7 days after purchasing our services or products, you either

  1. don’t see a performance improvement and Optimizing Matters is unable to guide you to improve site loading/ rendering speed
  2. experience an issue that makes the service/ product unusable on your site and Optimizing Matters is unable to (help you) solve this problem

then we will initiate a full refund (excluding transaction fees) of your money.

You agree to indemnify, defend and hold harmless Optimizing Matters and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Belgium. The court or law in Belgium (Vredegerecht Lokeren for private persons/ Rechtbank van Koophandel Dendermonde for businesses) shall be the exclusive place of jurisdiction for any disputes which may arise from your use of our services.