Autoptimize Expert Services

Noticed how fast this page just loaded? We want to do the same for your website! Optimizing Matters offers professional services at reasonable prices and even a money-back guaranteed full web performance optimization service. Check out our offering below for more info!


Simple Pricing!

Autoptimize Expert Configuration


(VAT excluded)

We come in and set the configuration of Autoptimize tailored for your website. We make sure nothing breaks in the process. This optionally includes extracting Critical CSS for one page to enable “Inline & defer”. If you need additional Critical CSS configuration, we can do that as well!

Autoptimize Expert configuration includes:

  • Optimal Autoptimize configuration, tailored to your website.
  • Optional: configuration of Autoptimize Critical CSS (you will need a subscription at

Be sure to read the FAQ entry below to understand the difference with our "Full Web Performance Optimization"-service.

Complete Speed Optimization


(VAT excluded)

We come in and review your entire website, set up various plugins, clean any waste and apply other magic tricks for a measurable performance improvement! Includes a report with before/after comparisons and recommendations about your website setup and your hosting service.

Complete performance optimization solution, tailored to the context of your site and your needs, including for example;

  • Autoptimize Expert configuration.
  • Caching configuration, both server-side and client-side.
  • Image optimization configuration.
  • Pre-report, post-report and comparisons.
  • Optional: configuration of Autoptimize Critical CSS (you will need a subscription at

Sign up and we’ll get back to you in no time.

Contact me

The Autoptimize services have been put on pause for now, but you can contact Frank if you have questions about Autoptimize and how to optimize!

Frequently Asked Questions

Do you offer a money-back guarantee?

We do for the Complete Speed Optimization package. If your website doesn’t get a significant improvement in Core Web Vitals as measured by Pagespeed Insights/ Lighthouse, and we tried everything, you will get the entire amount you paid us back (see our Terms of Service for more details)!

How soon can you start and when will my site be ready?

Projects are executed following a “first in first out” principle. The planning is agreed upon after invoice payment, but in general projects start between 5 to 10 working days from payment and takes around 15-25 working days (depending on project complexity and our workload). Ask about our "urgent" service (additional fees apply) if you need results faster than that.

What is my role in the process?

During the project implementation we expect you to participate to some extent; providing feedback on proposed changes, making a backup (we do too) and testing thoroughly after changes have been made to ensure non-regression (we test as well, but you know your website best after all).

Do you require a staging environment to work on?

Except in very specific cases we don’t do staging at this point. It’s perfectly safe to work on your production environment: we test for non-regression after having made changes to avoid anything major breaks and work with backups from the beginning and encourage you to have backups as well so we can roll-back in the unlikely case anything breaks! In general we work on production without your clients ever noticing!

How do I pay?

Payment using bank transfers are preferred (esp. when in EU), but alternatively you can pay via PayPal. Upon submission of this form you’ll get a mail with detailed payment instructions.

Do I have to pay VAT?

If you’re not in the EU or if you have a EU VAT-number (excluding Belgium), you are exempt of VAT. When not exempt (individuals in the European Union or Belgian companies) then a 21% VAT will be added to the invoice.

What does the €299 Autoptimize Expert configuration job do?

The €299 “Autoptimize Expert configuration”-service takes the burden of installing and configuring Autoptimize off your shoulders; we come in, install (if not done yet) and configure Autoptimize in the best possible manner, optionally including critical CSS configuration (this service does not include the subscription at Considering that WordPress performance depends on more then just JS/ CSS optimization (page caching, image optimization, server specs, plugins used, theme, …), we cannot guarantee a performance improvement (although there often are improvements to be seen) and we don’t offer a money-back guarantee as we do for our €799 full package.

How will we communicate?

The entire project is based on conversation in e-mail to allow for consistent and traceable communication. That way we can ensure you're in the loop of everything we do and at the end you have all the documentation at hand in one mail-thread.

Who we are

Frank Goossens is a seasoned web technology consultant from Ghent, Belgium. He is the developer of the Autoptimize plugin, which he adopted early 2013 and which is currently (Q3 2019) active on over 1 million websites. Frank founded Optimizing Matters in 2016. You can follow him on GitHub and Twitter.
foto papa

© Optimizing Matters – 2020 – Terms of Service.